- San Fransisco
- Digital, Branding, Print
Alterra works in the complex environment of AI allowing companies to improve customer service and increase sales. This project called for a strategic as well as a holistic approach across all touch points.
Alterra's core business is AI assistance, so we created a distinctive visual language. To help express this, we replicated the brain's neurons but elevating them into a unique visual style.
From image to type Alterra uses this unique neuron influence to prescribe it's identity.
Alterra's identity predominantly uses two grid sizes. This juxtaposition helps create exciting outcomes.