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Branding, Digital, Print.
San Fransisco

Ditto is all about making a virtual copy of yourself. is an intelligent service that solves the most significant problem when buying glasses online….it lets you try on the frames digitally.

Just like the word 'ditto' means 'a duplicate', the logo design also references this replication with the ’D’ throughout the logo.

The Ditto technology virtually adds digital glasses to a simple video of yourself so you can experience the glasses from the comfort of your home.

Ditto did not only assist customers with a digital try on but also the more personal problem of style. The solution was a simple quiz helping customers through a series of steps.