- Branding, Digital, Print.
Drifts mission is to replace traditional utilities by helping the world to run on 100% renewable power.
The Drift bird is a perfect symbol and mascot. Having a Bird's eye view of the market being able to look down, birds don't get shocked when they sit on electrical wires; they are part of the natural environment around them.
Birds flying high, you know how I feel, Sun in the sky, you know how I feel, Breeze driftin' on by, you know how I feel, It's a new dawn, It's a new day, It's a new life for me, yeah, It's a new dawn, It's a new day, It's a new life for me, ooh, And I'm feeling good, Nina Simone’s song “Feelin’ Good”.