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NIKEiD

NIKEiD
Location:
Portland
Disciplines:
Digital

Nike is always pushing the boundaries of design and technology to make the best sport and lifestyle products in the world. In collaboration with Nike Digital Design, I worked on helping to refine NIKEiD experience.

It was essential to give consumers a blank canvas for the customer to use all their artistic flair to create their shoe. It was all over to the customer; we just wanted to make the step by step process fun, simple and easy to use.