Swoosh Series Puffer “Baffling” refers to the insulated chambers inside puffer jackets that hold down filling. Instead of the conventional horizontal channels, the Nike Swoosh Series Puffer uses a custom baffling system built around the Swoosh mark itself. The result is a more dynamic, sport-driven structure that visually connects the insulation pattern to the brand’s performance ethos. We explored a range of headline directions and minimal layout studies to support this concept.

The typography shifted toward a more traditional college sports look, balancing bold athletic forms with a structured system approach.