ViV is a full-service artist management and production company working across the print and video industries. We helped modernise its visual identity and restructure the website to better reflect the full scope of the business. Previously, ViV’s production capabilities were difficult to discover, while the artist roster relied on complex nested menus that made browsing portfolios unnecessarily difficult. The typography also felt dated and fussy, failing to reflect the energy and personality of the company.
A new typography-led identity brought a clearer, more contemporary character to the brand, balancing professionalism with the energy and personality of ViV
The new logo was designed very carefully to be part of the overall design system for the site. It takes elements of the existing logo, but refines and simplifies them so it feels more current, more premium, and better aligned with the typography and photography.
We restructured the site to give artist management and production equal prominence, bringing ViV’s full offering to the forefront. What had previously been a hidden part of the business is now clearly presented as a central part of its story.
The artist experience was redesigned around a more visual and intuitive grid, replacing the complex concertina navigation and making the roster easier and more enjoyable to explore.The result is a more flexible and engaging platform that better reflects the full scope of the business, while making it easier for clients to discover artists, explore portfolios and understand ViV’s production capabilities.
